We’re guessing this review was unusually negative, hence the challenge to come in and try it.How do brands grab the attention when consumers lack enthusiasm? The answer is simple: They make fun of themselves. For example – a local coffee shop penned an A-Board inviting customers in to `try the worst coffee a woman on Tripadvisor has ever had in her life`. If you’re confident that your product or service is worth the price tag, is of good quality, etc… then invite the banter. There’s a fine line between having a little laugh about your brand and putting customers off entirely. Adding a splash of humour also helps if your brand lands at the helm of an argument – just ask Aldi’s lookalike chocolate caterpillar cake. It lets your customers know you acknowledge your weaknesses and that you’re prepared to have a conversation about them – while remaining light-hearted and open. Poking fun at your brand by dredging upon popular customer complaints can have a strangely positive effect. Rowling revealed the sexuality of two Harry Potter characters? DO poke fun at your brand This could lead to people buying into your product under false pretences – not OK! And if you do want to build hype and carry the conversation – make it relevant. It’s best not to fib about your product or service.

Holding back information or releasing it in small bursts is a brilliant technique for product launches, upcoming events, and more.

Riddles and teasers can be fun and they’re super effective at building excitement. Reverse psychology advertising can be fun and engaging – can you pull it off? DO hold back information We mentioned brilliant marketing is the result of brilliant marketers – because to pull reverse psychology advertising off, you need to analyse the prospective noise you’re about to create so you don’t actually offend, alienate, or annoy your customers. Reverse psychology in marketing works because it gets people talking, and no matter how smart our marketing tools get, word of mouth is still exceptionally powerful. Makes sense…doesn’t it? It’s usually the controversial, funny-bordering-on-offensive, and downright confusing marketing campaigns that force audiences to stop and say: “Wow, that’s clever!” Can reverse psychology be used in marketing?īrilliant marketing is the brainchild of a brilliant marketer.